FACADE GIN

Brand Identity | Data Visualization

Facade is an imaginative brand of top-shelf gin that has remained a worldwide hit since its release in 1933. To celebrate 90 years of success, Facade has come forward, claiming responsibility for orchestrating the Prohibition era as a marketing ploy.

  • Facade Gin seamlessly blends historical aesthetics with modern data visualizations. Embracing the mystique of the 1920s, the branding exudes an Art Deco charm reminiscent of the era’s elegance. However, the twist lies in the incorporation of detailed data visualizations, showcasing the purported impact of Facade Gin since Prohibition.

  • The minimalist logo incorporates an F and G for Facade Gin. The simplicity of the design was intended to pair well with the various icons seen throughout the branding.

  • Every aspect of the branding was created to subtly highlight the data visualizations. From the backstory and meaning of the Facade brand to the online newspaper full of articles and advertisements, the heart of this project incorporates data in thoughtful ways.

  • Explore the website to learn more about the Facade Gin brand and see if you can find the hidden data visualizations hidden throughout.

  • Explore the news website to find articles and advertisements on Facade Gin and their claim to Prohibition.